I'm Alan Roy, a Performance Marketing & Digital Growth Specialist based in Dubai, with 5+ years of experience helping businesses generate leads, improve acquisition performance and build measurable digital growth systems.
My experience combines paid advertising, lead generation, SEO, CRM workflows, analytics, automation and conversion-focused digital strategy across UAE and Indian markets.
My career has developed around one simple idea: digital marketing should contribute to measurable business outcomes.
Over the past five years, I've worked across performance advertising, SEO, lead generation, social media, marketing automation, analytics and websites for businesses across multiple industries.
My current work in Dubai has given me practical experience in one of the UAE's most competitive digital acquisition environments — real estate. I work with off-plan investment campaigns, Meta advertising, bilingual creatives, property portals, CRM lead management and sales-team feedback.
Before moving into the UAE market, I managed 360° digital marketing activities in the education sector, including paid campaigns, SEO, WhatsApp marketing, email marketing, CRM automation and performance reporting.
Today, I bring those disciplines together to build marketing systems that focus on qualified leads, customer acquisition and sustainable growth rather than vanity metrics alone.
A career built across performance marketing, digital strategy, education, training and UAE real estate.
Managing performance marketing and digital operations for Dubai real-estate campaigns, including Meta Ads, off-plan investor lead generation, English and Arabic advertising, property portals, CRM workflows and advertising compliance processes.
Led 360° digital marketing activities covering performance advertising, SEO, social media, YouTube, WhatsApp marketing, email marketing, CRM workflows and digital strategy.
Worked across SEO, paid advertising, social platforms, analytics and digital marketing training while supporting multiple client projects and workshops.
Delivered practical digital marketing training, mentorship and live-project guidance covering performance advertising, SEO and digital marketing strategy.
My UAE experience goes beyond simply running ads. It includes the wider systems that connect advertising, lead management, property portals, compliance and sales follow-up.
Performance campaigns supporting Dubai off-plan investment projects and investor acquisition.
Bilingual campaign messaging and advertising content created for diverse UAE audiences.
Experience managing, optimising and monitoring property portal listings and lead performance.
Lead organisation, Meta form integration, lead-status management and structured sales follow-up.
Practical experience handling advertising permits, QR codes and property marketing compliance processes.
Campaign strategies focused on reaching, qualifying and converting UAE property buyers and investors.
Decisions should be informed by campaign, audience and conversion data rather than instinct alone.
More leads are not automatically better. Lead quality and conversion potential matter.
Reach and clicks have value only when they contribute toward meaningful business outcomes.
Reliable measurement should be established before aggressively increasing advertising spend.
Audiences, creatives, messaging and funnels should continually be tested and improved.
Full-funnel campaign strategy focused on acquisition, optimisation, lead quality, CPL, CPA and measurable outcomes.
Campaign structure, targeting, creative testing, search intent, retargeting, tracking and budget optimisation.
Paid acquisition, qualification, landing pages and CRM-connected lead management systems.
Keyword research, technical improvements, on-page optimisation, search strategy and organic performance.
Lead routing, automation, segmentation, follow-up workflows and sales-team feedback systems.
Responsive websites and conversion-focused landing pages with analytics and SEO foundations.
Recognition for outstanding performance in Digital Marketing.
Recognition connected with UNESCO Real Estate Services' performance with AZIZI Developers.
If you're looking for performance marketing focused on qualified leads, conversions and real business outcomes, let's discuss your goals.
