About Alan

About Alan Roy — Performance Marketing Specialist in Dubai

Five years of turning digital strategy into business growth.

I’m Alan Roy, a digital marketing professional with 5+ years of experience across the UAE and India. My work spans performance marketing, paid advertising, lead generation, SEO, CRM, automation, analytics and WordPress.

Today, my strongest UAE experience is in Dubai real estate, where I work across campaign strategy, English and Arabic advertising, property portals, lead workflows and campaign optimisation. Earlier in my career, I built multi-channel growth strategies for education and professional-services brands.

Career Journey

Experience across performance, growth and digital operations.

Current
Dubai, UAE
UNESCO Real Estate Services L.L.C.
Digital Marketing Specialist

Meta Ads for Dubai off-plan projects, English & Arabic campaign content, Bayut and Dubizzle listings, Pixxi CRM workflows, DLD advertising permits and QR codes, lead management and marketing creatives.

Previous
India
Guidance Plus Educational Services
Digital Marketing Manager

360° digital marketing across SEO, Meta Ads, Google Ads, YouTube, WhatsApp, email, CRM and performance marketing.

Earlier
Projects & Brands

One Team Solutions, REG Immigration, B-GHUD Academy, Public College, Trend Hub x2, SUN Education / GTEC, KeyQuest Consultants and additional client work.

UAE Experience

Built around the realities of the UAE market.

Dubai Real Estate

Off-plan property lead generation and investor-focused campaign execution.

Bilingual Campaigns

English and Arabic advertising content for UAE audiences.

Property Portals

Bayut and Dubizzle listing management, optimisation and reporting.

Lead Operations

Pixxi CRM workflows, lead status management and follow-up visibility.

DLD Workflow

Advertising permit and QR-code process experience for property marketing.

Investor Acquisition

Campaign strategy designed around high-value property enquiries.

Philosophy

How I think about marketing.

Data Before Assumptions

Use campaign and customer data to guide decisions.

Quality Leads Over Volume

Optimise for conversion potential, not just the cheapest CPL.

Revenue Over Reach

Connect marketing activity to meaningful business outcomes.

Tracking Before Scaling

Build reliable measurement before increasing spend.

Continuous Testing

Keep improving audiences, creatives, messaging and funnels.

Technology

Platforms I use.

Meta Ads
Google Ads
GA4
GTM
Search Console
Microsoft Clarity
Pixxi CRM
HubSpot
WATI
Mailchimp
Canva
CapCut
ChatGPT
Gemini
Claude
WordPress
Recognition

Awards & recognition.

Upload Rising Star Award photo

Rising Star Award

Outstanding performance in Digital Marketing.

Upload AZIZI Channel Partner Legends Awards photo

AZIZI Channel Partner Legends Awards 2026

Recognition connected with UNESCO Real Estate Services' Azizi property sales performance.

Let’s build something that performs.