Alan Roy · Dubai, UAE

Performance Marketing & Digital Growth Specialist

Helping UAE businesses turn digital marketing investment into qualified leads, customers and measurable growth through performance marketing, paid advertising, SEO, analytics and marketing automation.

Based in Dubai, UAE · Available for UAE & international projects
Alan Roy, Performance Marketing Specialist in Dubai
5+Years Experience
10+Brands / Clients
AED 200K+Dubai Meta Spend Managed
1,300+Dubai Property Leads
AED 20MSales Value Associated With Campaigns
About Alan

Performance marketing built around business results.

I’m Alan Roy, a digital marketing professional with 5+ years of experience across UAE and Indian markets. My work covers performance marketing, Meta Ads, Google Ads, lead generation, SEO, CRM, marketing automation, analytics, social advertising and WordPress.

I currently focus heavily on Dubai real-estate marketing while bringing previous experience from education, study-abroad and professional-services campaigns.

Meta AdsGoogle AdsSEOLead GenerationCRM & AutomationWordPress

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Selected Results

Real campaigns. Real numbers.

Dubai Real Estate
AED 20M

Sales value associated with campaign activity

16Closings
1,300+Leads
AED 200KMeta Spend
≈ AED 150Avg. CPL
View Case Study
Guidance Plus
3,485

PPC leads generated in the reported campaign period

₹278Avg. Cost / Result
584%Reported ROI
+70%Organic Traffic YoY
View Case Study
B-GHUD Academy
22,700

Google Ads leads generated

₹31Cost Per Lead
Google AdsPrimary Channel
View Case Study
Services

What I can help you with.

01

Performance Marketing

Full-funnel strategies focused on leads, conversions, CPL, CPA, ROI and revenue.

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02

Lead Generation

Meta Ads, Google Ads, landing pages, lead qualification and CRM-connected lead generation.

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03

Meta & Google Ads

Campaign strategy, targeting, tracking, creative testing, optimisation and scaling.

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04

SEO & Organic Growth

Keyword research, technical SEO, on-page optimisation and content strategy.

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05

CRM & Automation

Lead routing, CRM workflows, automated follow-up and lead-quality feedback systems.

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06

Social & Creative

Performance creatives, bilingual UAE content and social advertising.

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07

WordPress & Landing Pages

Responsive, SEO-ready and conversion-focused websites and landing pages.

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UAE Experience

Digital marketing experience built for the UAE market.

Dubai Real Estate Marketing

Performance campaigns for Dubai off-plan investment projects.

English & Arabic Campaigns

Bilingual campaign execution for UAE audiences.

Property Portals

Bayut and Dubizzle listing optimisation and performance management.

CRM & Lead Management

Pixxi CRM workflows and structured sales follow-up.

DLD Advertising Compliance

Practical experience with permit and QR-code workflows.

Investor Lead Generation

Campaigns designed for property buyers and investors in the UAE.

Featured UAE Case Study

Dubai off-plan real estate lead generation.

UNESCO Real Estate Services L.L.C. — Meta lead generation for Dubai off-plan investment projects, supported by CRM workflows, bilingual creative execution and ongoing campaign optimisation.

AED 200KMeta Spend
1,300+Leads
16Closings
AED 20MSales Value*
Explore Full Case Study
Replace with genuine Meta Ads Manager / campaign dashboard screenshot
≈ AED 150 Avg. CPL
Case Studies

More campaigns. More measurable results.

Explore All Case Studies

My Approach

From strategy to scalable growth.

01

Understand

Business goals, market, customer, competitors and current performance.

02

Build

Campaign structure, targeting, messaging, creatives, landing pages and tracking.

03

Launch & Measure

Connect ad platforms with analytics and lead-management systems.

04

Optimize & Scale

Analyse lead quality, CPL, CPA, conversion performance and revenue before scaling.

Platforms

Technology I work with.

Meta Ads
Google Ads
YouTube Ads
TikTok Ads
GA4
Google Tag Manager
Search Console
Microsoft Clarity
Pixxi CRM
HubSpot
WATI
Mailchimp
Ubersuggest
Canva
CapCut
ChatGPT
Gemini
Claude
HeyGen
WordPress
Industries

Industries I've worked with.

Real Estate
Education
Study Abroad & Immigration
Professional Services
Recognition

Awards & recognition.

Replace with Rising Star Award photo

Rising Star Award

Outstanding performance in Digital Marketing.

Replace with AZIZI Awards event photo

AZIZI Channel Partner Legends Awards 2026

Recognition connected with UNESCO Real Estate Services' Azizi property sales performance.

Insights

Performance marketing insights.

Cost of a Spray Foam Roofing System

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Cost of a Spray Foam Roofing System

Lorem ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisseLorem ipsum dolor […]

Read Article →

Cost of a Spray Foam Roofing System

Lorem ipsum dolor sit amet, consectetur adipiscing elit sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Quis ipsum suspendisseLorem ipsum dolor […]

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FAQ

Frequently asked questions.

A performance marketing specialist plans, launches, measures and optimises digital campaigns around business outcomes such as qualified leads, customer acquisition, conversion rate, CPL, CPA and revenue.

Yes. My current work includes practical experience in the Dubai market, particularly real-estate lead generation and UAE-focused digital campaigns.

My experience includes Meta Ads, Google Ads, YouTube Ads and other paid-media platforms used as part of wider acquisition strategies.

Real estate is one of my strongest current areas, including Dubai off-plan Meta campaigns, investor lead generation, Bayut and Dubizzle workflows, Pixxi CRM and DLD advertising processes.

Yes. I have worked with CRM and follow-up workflows including Pixxi CRM, HubSpot, WATI and Mailchimp.

Yes. My SEO work includes keyword research, on-page optimisation, technical improvements, content strategy and performance monitoring.

Yes. I develop responsive WordPress websites and conversion-focused landing pages with SEO and analytics foundations.

I focus on the metrics that connect marketing to business results, such as lead quality, CPL, CPA, conversion rate, sales outcomes and revenue where reliable attribution is available.

Let's Work Together

Looking for more than clicks and impressions?

Let's build a digital marketing system focused on qualified leads, conversions and measurable business growth.