Real Estate · Dubai, UAE

Dubai Off-Plan Real Estate Meta Ads Case Study

UNESCO Real Estate Services L.L.C. — A Dubai off-plan lead-generation programme combining Meta advertising, bilingual campaign execution, CRM lead handling and property-portal operations.

AED 200KMeta Spend
1,300+Leads
≈ AED 150Avg. CPL
16Closings
AED 20MSales Value*
01

Objective

Generate qualified investor enquiries for Dubai off-plan property projects while supporting sales follow-up with organised lead handling.

  • Investor lead generation
  • UAE market targeting
  • English and Arabic campaign content
02

Market Challenge

Dubai real estate is highly competitive. Campaigns needed continuous attention to audience quality, creative fatigue, lead-form quality and follow-up speed.

  • High advertiser competition
  • Lead-quality variance
  • Multiple investor segments
  • Creative fatigue
03

Campaign Strategy

Use Meta lead-generation campaigns supported by audience testing, creative testing, retargeting, budget optimisation and lead qualification.

  • Audience testing
  • Creative testing
  • Lead forms
  • Retargeting
  • Budget optimisation
04

CRM & Lead Workflow

Connect English and Arabic Meta lead forms with Pixxi CRM so new enquiries enter a structured workflow for status management, duplicate checks and follow-up.

  • Pixxi integration
  • 1,000+ leads managed
  • Status tracking
  • Duplicate handling
05

DLD Advertising Workflow

Support property marketing operations by handling DLD advertising permits and QR-code requirements for sales, rental and off-plan advertisements.

  • Property detail checks
  • Permit submission
  • Approval follow-up
  • QR-code compliance
06

Bayut & Dubizzle Performance

Manage and optimise property listings across Bayut and Dubizzle, including renewals, permit compliance, premium products and agent credit allocation.

  • 200+ listings managed
  • 85,431 impressions
  • 930 Bayut leads over 60 days
  • 703 leads in the latest reported 30 days
07

Results & Interpretation

Across the reported eight-month period, AED 200K in Meta spend generated more than 1,300 leads at around AED 150 average CPL and was associated with 16 property closings and AED 20M in closed sales value. This page intentionally uses cautious attribution language because sales outcomes also depend on the sales process.

  • AED 12.5K advertising cost per closing
  • Continuous audience and creative optimisation
  • Lead-form and budget optimisation
Evidence & Screenshots

Campaign and workflow evidence.

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