Education Performance Marketing Case Study

Role & Objective

As Digital Marketing Manager, the objective was to generate high-quality student enquiries across multiple digital channels and improve the wider marketing funnel.

• Lead generation
• Channel coordination
• Performance reporting
• Team execution

360° Strategy

Combine SEO, Meta Ads, Google Ads, YouTube, WhatsApp, email and CRM rather than relying on one acquisition source.

• Meta Ads
• Google Ads
• SEO
• YouTube Ads
• WhatsApp
• Email Marketing

Paid Media Performance

From January to July 2025, the reported PPC period generated 3,485 leads at an average cost per result of ₹278.

• Meta Ads revenue: ₹4,508,000
• Google Ads revenue: ₹2,308,000
• 584% reported ROI for the stated period

SEO Growth

Improve organic visibility through keyword research, on-page optimisation, technical fixes and long-tail content.

• +70% organic traffic YoY
• Top-10 rankings for priority keywords
• Technical SEO improvements

CRM & Automation

Use CRM, WhatsApp and email systems to support lead follow-up, nurture and conversion workflows.

• HubSpot CRM
• WATI
• Mailchimp
• Lead segmentation

Key Learning

The strongest performance came from treating acquisition, follow-up and organic growth as one connected system instead of isolated marketing activities.