Google Ads Lead Generation Case Study

Objective

Generate enquiries through calls, lead submissions and WhatsApp for English language training.

• Lead generation
• Call enquiries
• WhatsApp enquiries

Google Ads Strategy

Focus campaign structure around high-intent searches and lead-generation actions relevant to the institute.

• Search campaigns
• Intent-led keywords
• Lead-focused ad copy
• Conversion optimisation

Optimisation

Monitor search terms, cost per result and campaign quality to maintain lead volume at efficient cost.

• Search-term review
• Budget control
• Keyword optimisation
• Ad testing

Results

The portfolio reports more than 22,700 leads generated at ₹31 cost per result during the 2022–2023 project period.