Meta Ads Lead Generation Case Study

Objective

Generate student enquiries efficiently through Meta advertising and WhatsApp conversion paths.

• Meta lead generation
• WhatsApp enquiries
• Audience reach

Audience & Campaign Strategy

Use targeted Meta campaigns to reach relevant prospective students and guide them toward lead or WhatsApp actions.

• Audience targeting
• Ad creative
• Lead objectives
• WhatsApp conversion path

Optimisation

Monitor delivery and cost efficiency while refining targeting and campaign execution.

• Cost control
• Audience performance
• Creative performance

Results

The reported campaign generated 122 Meta leads and 116 WhatsApp conversions, reached more than 74K people and delivered a ₹4 cost per lead.